Founder/CEO Brayden Pierce is a creative maverick - a 'rebel with a cause' on a mission to pave a better reality for music artists. Raised in a family of entrepreneurs and artists, he became a singer/multi-instrumentalist/artist/producer/DJ who fronted bands that sold out venues in Southern California, garnered over 5 Million plays, is the first music artist to have an EDM song on the (actual) moon, cut his teeth with a grammy-winning music program as a kid, also has songs on Monstercat Records and Symphonic.

His business background is in experiential campaigns with award-winning agencies (for Fortune 500 companies Activision (Call of Duty, Guitar Hero, Skylanders), Microsoft, Android and more). He also spent eight years in Web3, and developed a uniquely successful trading method that led to a forthcoming book to share the philosophy. 

These cross-industry experiences seeded the breakthrough insights behind Soundromeda. He saw the potential to re-align music’s intrinsic value through gaming and Web3. A concept many thought impossible, Brayden carved a path to a new music renaissance through gaming, Web3, and AI. He workshopped the business model with University support, then assembled a Spartan-level founding team to build it. Nearly a year and a half later, that same team is fighting by his side, fully united in making something so fun, so impactful, we want to play it ourselves.